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So­cial Me­dia: Do’s and Don­t’s


Over­time, so­cial me­dia has grown im­mensely in the dif­fer­ent types of plat­forms, the in­flu­encers who use it and how it’s be­ing used in busi­nesses and every­day life. If so­cial me­dia is used cor­rectly, the ben­e­fits can be ground-break­ing.

Us­ing so­cial me­dia to grow your busi­ness, gen­er­ate leads and build a brand may seem like a daunt­ing task but there are steps that you can fol­low to im­prove your so­cial me­dia skills.

First, con­sis­tency is key. Send­ing just out one tweet per day is­n’t go­ing to boost en­gage­ment. By cre­at­ing a re­cur­ring post­ing sched­ule and con­stantly be con­sis­tent, au­di­ences on so­cial me­dia will be more likely to see the con­tent, and en­gage with it. 

In or­der to track the progress that your so­cial me­dia posts are mak­ing, use an­a­lyt­ics to help you fig­ure out what’s work­ing for you, and what’s not work­ing. 

Third-year stu­dent, Sarah Spencer, mon­i­tors her en­gage­ment on so­cial me­dia to see how ef­fec­tive her strate­gies are. 

“I al­ways try to change my post­ing up on so­cial me­dia, if some­thing does­n’t work I try an­other,” said Spencer.

An­other way to boost en­gage­ment across all so­cial me­dia plat­forms is to tar­get your so­cial me­dia posts to your tar­get de­mo­graphic. Even though a busi­ness may at­tract a spe­cific de­mo­graphic, an au­di­ence con­sists of in­di­vid­u­als who draw to your brand for many dif­fer­ent rea­sons.

For sec­ond-year stu­dent, Emma Pin­son, she di­rects most of her so­cial me­dia tac­tics to­wards the In­sta­gram ac­count she runs for her dog, Harper.

“I fig­ured out that cer­tain posts at­tract a cer­tain au­di­ence; the en­gage­ment is al­ways vary­ing,” said Pin­son.

So­cial me­dia is the best tool to bring in new cus­tomers or clients. If done cor­rectly, it can be an ex­tremely use­ful tool in the fast-ad­vanc­ing so­ci­ety. 

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